Our Early Investor Pitch Improved After We Changed The Story Order

[wadejames]

When we first presented our startup, we started with product details because that was the part we knew best. However, investors quickly asked about the customer problem, market opportunity, and business model. We later changed the order so the problem and opportunity came before the product. For founders preparing their first investor presentation, what helped you decide which points should come first? Did a pitch deck expert for startups offer useful guidance?